WHO WE ARE

Meet the Team

At RWC Group, we believe real wealth is built through smart financial decisions, strong branding, and a long-term vision. We are committed to providing unmatched expertise and personalized service to ensure our clients achieve financial freedom and lasting success.

Robbie Reynard

Racing Legend & Industry Connector

Robbie Reynard is a former factory professional motocross racer whose name is cemented in the sport’s history books. As the youngest rider to ever win a 125cc Outdoor National Motocross race, Robbie’s career was defined by raw talent, relentless determination, and a deep understanding of the sport both on and off the track.

Unlike many athletes, Robbie successfully managed his own professional career, navigating sponsorships, contracts, and business decisions that allowed him to transition seamlessly into life after racing. Retiring to his home state of Oklahoma, he pursues his passion by coaching and mentoring aspiring professional racers to success. His firsthand experience as a racer, combined with his ability to develop and guide young talent, has made him a trusted figure in the motocross community.

As Co-Founder of RWC Group, Robbie brings decades of industry expertise and an extensive network of relationships with key industry leaders. His deep connections, paired with his vast knowledge of the business side of racing, allow him to create unmatched opportunities for the athletes RWC represents. His focus is on helping athletes secure lucrative sponsorships, build strong personal brands, and establish financial stability that lasts beyond their competitive years.

Robbie’s legacy in motocross, combined with his strategic vision for athlete success, makes him an invaluable leader at RWC Group. His mission is clear—to empower athletes with the tools, resources, and business strategies they need to build sustainable wealth and long-term success.

Jason Williams

CPA, Attorney & Wealth Strategist

Jason Williams is a former racer turned financial and legal expert, bringing a rare and powerful combination of experience to RWC Group. As a Certified Public Accountant (CPA) and attorney, Jason blends business, finance, and legal expertise to help professional athletes maximize wealth creation, negotiate high-value deals, minimize tax burdens, and analyze investment opportunities that secure long-term financial stability.

Beyond his legal and financial background, Jason has a proven track record of establishing sustainable start-up operations, introducing new products, and developing innovative sales and marketing strategies. This entrepreneurial experience gives him a deep understanding of how to build and sustain wealth—insight he now applies to guiding athletes through the complexities of financial planning, contract negotiations, and business ventures.

As Co-Founder of RWC Group, Jason is dedicated to ensuring that the athletes he represents don’t just earn money—they build lasting, generational wealth. By leveraging his expertise in tax strategy, contract law, and investment analysis, he helps athletes make informed financial decisions that protect and grow their earnings beyond their competitive years. His forward-thinking approach ensures that RWC Group’s clients capitalize on every financial opportunity while safeguarding their future.

With his unique blend of racing experience and elite financial and legal acumen, Jason Williams is an invaluable asset to RWC Group, providing athletes with the tools and strategies they need to thrive both during and after their careers.

Darryl Atkins

Champion Racer Turned Elite Sports Marketing Strategist

Darryl Atkins brings a lifetime of experience in professional sports, sponsorships, and brand partnerships to RWC Group. A former professional racer and seven-time New Zealand Motocross Champion, Darryl’s career spanned multiple disciplines, including Supermoto racing and competing in the prestigious X Games. His firsthand knowledge of the dedication, discipline, and financial challenges faced by athletes gives him a unique perspective on the business of sports.

After retiring from competition, Darryl transitioned seamlessly into the business side of motorsports, representing top motocross and supercross teams while securing millions of dollars in sponsorship revenue. His ability to connect elite athletes with the right brands, build lucrative partnerships, and maximize career earnings has made him a leading force in sports marketing.

Now, as a key figure at RWC Group, Darryl is dedicated to helping professional athletes turn their careers into long-term financial success. By leveraging his deep network, business expertise, and understanding of brand value, he ensures that athletes not only secure high-value sponsorships but also build measurable, sustainable wealth. His experience in negotiating major deals, identifying investment opportunities, and crafting lasting personal brands will empower RWC Group’s clients to create financial security well beyond their competitive years. Darryl’s combination of elite-level athletic experience and business acumen makes him an invaluable asset to the athletes he represents, ensuring they achieve success both on and off the field.

Jace Beck

Investment Strategist & Wealth Advisor

With over 30 years of experience in financial and insurance services, Jace Beck brings a wealth of knowledge and expertise to RWC Group, helping athletes build a strong foundation for long-term financial success. As a former Vice President at Morgan Stanley Dean Witter for 13 years and a financial consultant with Equitable for 16 years, Jace has developed a deep understanding of wealth management, investment strategies, and risk mitigation.

More than just a financial advisor, Jace has a unique ability to identify both fundamental and complex financial challenges and craft creative solutions tailored to each athlete’s needs. Whether it’s structuring smart investment portfolios, developing tax-efficient wealth strategies, or implementing risk management plans, his expertise ensures that RWC athletes make informed, strategic financial decisions that protect and grow their earnings over time.

Jace understands that a professional athlete’s career is often short-lived, making it essential to maximize earnings and create sustainable wealth that extends well beyond their time in competition. His focus on relationship-building allows him to work closely with athletes, guiding them toward financial security through personalized strategies that align with their long-term goals.

At RWC Group, Jace’s extensive experience and forward-thinking approach provide athletes with the financial tools and knowledge necessary to turn their peak earning years into a lifetime of financial stability and success.

Jordan Cochrum

Branding Visionary & Marketing Strategist

With over 20 years of experience in marketing and branding, Jordan Cochrum has built a reputation as a dynamic leader in the industry. As a key player at Rockstar Energy, he played a pivotal role in shaping the brand’s identity, driving market expansion, and executing high-impact campaigns that propelled Rockstar to global recognition. His expertise in brand positioning, strategic partnerships, and consumer engagement has made him a sought-after consultant in the branding space.

Following his tenure at Rockstar, Jordan leveraged his experience to launch his own successful brand consultancy, working with top-tier companies and entrepreneurs to develop, scale, and revitalize brands across various industries. His ability to identify market opportunities, craft compelling brand narratives, and create long-term value has consistently delivered measurable success for his clients.

Now, as a leader at RWC Group, Jordan brings his branding and marketing acumen to the world of professional sports representation. Understanding that true wealth goes beyond contracts and endorsements, he is committed to helping athletes build lasting legacies through strategic brand development, business ventures, and sustainable income streams. His deep industry knowledge and proven track record of transforming brands into powerhouses will provide RWC Group’s clients with the tools and guidance they need to maximize their marketability, secure long-term financial stability, and create generational wealth.

Jordan’s passion for innovation and his results-driven approach make him an invaluable asset to RWC Group and the athletes they represent.

Ashley Reynard

Media & Brand Development Specialist

Ashley Reynard brings a wealth of media expertise and industry knowledge to RWC Group, leveraging her experience as a former trackside reporter and interviewer for Supercross. Throughout her career, she has worked closely with top athletes, conducting high-profile interviews and helping them articulate their stories in a way that captivates fans, sponsors, and industry leaders alike.

Understanding the power of media presence and personal branding, Ashley now applies her skills to help RWC Group’s clients craft and maintain a professional, compelling image that enhances their marketability and financial success. From media training and public speaking to social media strategy and sponsor relations, she ensures that athletes are positioned for maximum exposure and long-term brand growth..

In today’s sports landscape, an athlete’s ability to engage with audiences and represent sponsors effectively is critical to their earning potential. Ashley’s expertise helps RWC athletes navigate media interactions with confidence, ensuring they leave a lasting impression on fans, brands, and business partners. Her guidance plays a crucial role in securing lucrative endorsement deals, building strong personal brands, and creating financial opportunities that extend far beyond their competitive careers..

With her deep industry connections and media-savvy approach, Ashley Reynard is an invaluable asset to RWC Group, helping athletes present themselves as elite professionals both on and off the track.

Dr. Johnathan "Doc" Edwards

Sports Performance & Injury Prevention Specialist

Dr. Johnathan "Doc" Edwards is a highly sought-after physician specializing in human health, injury prevention, and performance optimization for elite athletes. With decades of experience in motocross and off-road racing, he has worked with top professionals, including Zach Osborne, RJ Hampshire, Dylan Ferrandis, Ricky Brabec, Scot Harden, and many others. As both a physician and an athlete himself, Doc understands the physical demands of high-level competition and what it takes to sustain peak performance.

For over 20 years, Dr. Edwards has developed a proven system that enhances athletic longevity and overall wellness. His approach includes in-depth health analysis, individualized nutrition and exercise programs, targeted dietary modifications, and specially curated mineral and vitamin supplementation. By addressing key aspects of recovery, injury prevention, and performance enhancement, he empowers athletes to extend their careers and maximize their earning potential.

At RWC Group, we recognize that an athlete’s greatest asset is their ability to perform at the highest level for as long as possible. By partnering with Doc Edwards, our athletes have the opportunity to optimize their health, reduce injury risks, and ensure career longevity—ultimately leading to greater financial success.

Dr. Edwards’ services are available to RWC athletes at an additional cost, payable directly to him.